The phenomenal success of TOWIE shows no signs of abating, turning some of the cast into overnight celebrities, introducing us to the vajazzle and phrases such as ‘reem and ‘well jel’. It has spawned rival copycat scripted reality shows but TOWIE remains the firm favourite with viewers (and critics alike). Claire Faragher, Series Producer on Series 1 and Executive Producer on Series 2, discusses the reason for its success.
Why do you think TOWIE was such a big hit?
We had an incredible cast of colourful (orange) characters, a lot of laughs, relationship dramas, and a unique way of filming the show, which gives it a cartoonish, hyper-real style. And then there was the high-speed and high-quality editing and structuring. The production team got to know the characters inside out and they had enough trust in us to allow us to film some of their best and worst moments. And due to the speed of turnaround the show was more reactive than anything that has come before or since in this genre (it’s a 24/7 operation). The production team worked very hard and there were a lot of brilliant people who made it such a great series. Some of us worked double shifts or more throughout, came up with the structure pre and post pilot and basically pulled off what many thought was impossible, with between three and nine HD cameras filming every scene and with at most 3.5 days to film and cut each episode. Also, ITV Marketing & Publicity gave it a massive push and at our press launch night I’ll never forget the immediacy with which the tabloids embraced our show. Oh, and not forgetting the hard work and talent of the production team I employed…have I already mentioned that??!!!
One Guardian blogger described TOWIE as “Beyond Trash TV.” How do you respond to TOWIE haters?
I have a number of favourite negative quotes about The Only Way Is Essex that make me hoot with laughter. They are:
“shallow, vain, dim people being shallow, vain and dim”
“real people playing themselves incredibly badly’”and
“fame-hungry oddballs delivering petrified forest performances” and
“The Only Way Is Essex is hilarious for about 10 minutes then you wish you were dead”
I realise that some people will always hate The Only Way Is Essex and I understand that. It’s funny because it’s actually one of, if not the toughest, genres of TV I have ever worked on and it’s certainly not as easy and as smooth as we made it look in series 1 and 2. It’s meant to be light relief and entertainment – the disclaimer says as much at the top of every show. We’re not pretending to be Newsnight.
How real is reality television?
Structured reality and reality TV aren’t quite the same thing. Look at Big Brother: from what I can see, and I am happy to be corrected, a group of people who have been cast for a specific reason and generally do not know each other all live under the same roof, with no access to the outside world and are filmed 24/7 by a fixed rig and are given tasks and challenges to do and are slowly voted off. Their reactions and emotions may be real most of the time but they will also depend on how self aware they are and how they may or may not be playing up to the camera or attempting to project an image of themselves. So when I look at reality TV I think in many respects that’s not really very real at all and a lot of things are produced within an inch of their life. And then if you look at Geordie Shore you can see it’s related to BB as they have fixed rig but they also have hand held cameras and the cast have access to the outside world too. But they do have someone giving them tasks to do. But even if a situation, night out or conversation has been given a helping producer’s hand there is still a lot of scope for scenes and sequences to play out in a more observational way and it’s mainly shot in that way. The cast also do interviews talking about events that have occurred in the past/present tense and appear to be happy to talk about each other positively or negatively safe in the knowledge that the show will transmit at a much later date. This could possibly be termed ‘constructed reality’ or ‘constructed factual’. And I know when I made a series called Last Man Standing that some people deemed that to be ‘constructed reality’. (Although we took them to places further afield than the Bigg Market!)






